Protect message space
Compact links leave more room for the message and call to action.
SMS Marketing Links
Use fewer characters and keep every SMS click measurable
Replace long tagged URLs with compact short links, separate message campaigns with UTM values, and review response by source and link.
Campaign example
One short URL per offer or audience
Build the tagged destination, shorten it, and place the compact URL in an appointment reminder, promotion, or service update.
Campaign outcomes
A cleaner SMS experience with useful measurement
Separate campaigns
Use UTM campaign and content values to distinguish sends, audiences, or variants.
Control the window
Schedule or expire time-sensitive offer links and show a clear message afterward.
Recommended flow
Build, send, and compare
Keep naming consistent so your SMS results can be compared across campaigns.
Build the tagged destination
Use source=sms, a consistent medium, and a unique campaign name.
Create the short link
Choose a trusted domain, review the destination, and add lifecycle settings if needed.
Review clicks
Compare tt.vg traffic with downstream conversions in your destination analytics.
FAQ
SMS link questions
Should every SMS use the same short link?
Use separate links or UTM content values when you need to compare audiences, send times, or message variants.
Can an SMS link expire?
Yes. Set an expiry time for limited offers or event reminders.
Are short links enough for consent compliance?
No. Consent, identification, opt-out, and message rules depend on your recipients and jurisdiction.